Promotions & Insights Trend Bulletins Trend Bulletin #24 Tonight's Special: Breakfast! Give “Anytimers” What They Want All-Day Breakfast Equals Profits

All-Day Breakfast Equals Profits

Americans will pay only so much for pancakes or scrambled eggs. But that cost expectation translates to a built-in perception of breakfast as a great value. Operations that attract new customers with alluring breakfast dishes stand to build brand loyalty that can result in more-frequent visits—during all dayparts.



Here are some quick tips to drive traffic and maximize profits with breakfast dishes served beyond the morning daypart:

Make It Upscale.
 A premium ingredient or a novel prep or presentation enhances an item’s perceived value and commands a higher menu price. A Stuffed Hashbrown Omelet, for instance, is a twist on the familiar—and costs only about $0.94 per serving. Replacing traditional pork-sausage crumbles with applewood-smoked chicken sausage and cheddar cheese with Vermont white cheddar delivers an “experience” that customers will pay extra for.

Sandwiches Sell.
More than three-quarters (77%) of today’s consumers purchase breakfast sandwiches sometimes or often during weekdays, compared to 73% in 2007, according to Technomic. Breakfast sandwiches fared even better on weekends, increasing from 61% two years ago to 70% today.

Upsell with Combos.
 Bundle a breakfast entrée with a tasty, sell-itself side such as Buffalo Hashbrowns featuring Golden Grill Russet^™ Premium Hashbrown Potatoes prepared with hot sauce and topped with crumbled blue cheese.


Be Inventive.
Customers crave bowls at lunch and dinner because they’re fun, convenient, tasty and profitable. Breakfast bowls featuring hashbrowns and mashed potatoes satisfy. For some great breakfast-bowl ideas with hashbrown potatoes, visit our Breakfast Bowl idea page. Get inspiration for breakfast bowls featuring mashed potatoes—such as a Blue Cheese and Corn Mashed Potato Bowl with crumbled bacon— visit our recipe database and type “bowl” in the search field.

Breakfast is the fastest-growing daypart because morning meals are hotter than ever—all day long. Basic American Foods wants to help you leverage this opportunity with quality products that add convenience to your operations, variety and great taste to your menu. For more upscale comfort breakfast ideas that yield higher-than-average profit, click here.