Promotions & Insights Trend Bulletins Trend Bulletin #24 Tonight's Special: Breakfast! Give “Anytimers” What They Want All-Day Breakfast Equals Profits

Tonight's Special: Breakfast!

Serving breakfast ‘round the clock isn’t new. After all, full- and quick-service restaurant chains such as Denny’s and Jack In The Box have been offering breakfast foods throughout the day for years. NPD research indicates that 44% of breakfast-food servings at major family-style chains in 2007 were eaten beyond traditional morning meal times.

“When breakfast items are available, consumers often order them, particularly during lunch,” says Bonnie Riggs, restaurant-industry analyst for The NPD Group.

As Americans move further away from the traditional 9-to-5 workday, more customers are reaching for breakfast beyond the traditional hours for the morning meal. Now is the perfect time to explore offering favorite breakfast foods at lunch, dinner and snack time to fit the emerging “clockless lifestyle” of eating what you want when you want.

To capitalize on the trend, consider making traditional breakfast items available throughout the day as well as introducing new menu items that feature an intriguing twist on familiar eggs, potatoes and proteins.

Basic American Foods can help you build your breakfast-all-day program with a wealth of intriguing ideas that capitalize on easy-to-prep products that customers already crave. Visit Trend Bulletin #24 to see more ideas.