Private - Wraps Are Still Hot
Wrap sandwiches aren’t new to foodservice. So why are they still a hot trend?Because unlike a fad that’s here today, gone tomorrow, wraps are portable meal solutions that deliver on ingredient variety, value and convenience. What’s more, wraps that feature quality ingredients excite customers. Served hot or cold, wraps are a successful component of to-go programs, where customers of all ages can enjoy building their own or choosing from an ever-wider selection of on-trend, ready-to-eat options.
The sheer wealth of choices for wrap sandwiches has helped operations such as Atlanta-based Great Wraps, a fast-casual 19 state multiunit operation remain successful since the 1980s. Great Wraps encourages customers to create their own wraps from a wide selection of tasty ingredients or choose from 12 signature wraps on the menu.
Increased demand for enticing flatbreads is also propelling continued interest in wrap sandwiches. According to the most recent Chef Survey conducted by the National Restaurant Association, flatbreads such as plain and flavored tortillas, pitas and lavash rate 21st among 208 foods and beverages as a “hot” menu trend in 2009
Basic American Foods can help you build your wraps program with a wealth of intriguing ideas that capitalize on easy-to-prep products. To view all of our past Trend Bulletins full of great ideas click here