Private - Paint it Red and Put Wheels on it
In the last Trend Bulletin, Basic American Foods’ Corporate Executive Chef, Keith Darling, revealed how to transform a simple and beloved dish into something new, yet still familiar. Here, Chef Keith takes that concept further.“Painting it red and putting wheels on it” boils down to recasting already-popular dishes that usually play second fiddle in a new light as stars—both on and off the plate. “By seeking fresh ways to merchandise existing winning concepts, you enhance the value of your menu items to your customers,” he says.