Marketing Manager, Field Sales
Summary Manage all marketing activities required to develop and grow our branded potato, bean and/or soup products sold through the Foodservice, Field Sales organization in the US and Canadian markets.
Essential Duties and Responsibilities
1. Profitability Management - Expand the profitability of the assigned products sold through the Field Sales organization. Achieve fiscal year budget objectives. The key elements include pricing, volume and product expense budgets. Another key element is the management of trade spending, including the development of trade spend guidelines and management of distributor allowances and operator rebates. Success is determined if profit (primarily) and volume (secondarily) are in line with budget objectives.
2. Product Marketing - Manage the portfolio of brands, categories and products to ensure the vitality of the portfolio and create new opportunities for growth. The key elements are the development and maintenance of product branding, category knowledge, product positioning, operator value propositions, and product profitability.
3. Foodservice Operator Segment Marketing - Work with Segment Marketing Team to ensure effective marketing of our brands and products to key segments of the foodservice industry. Key operators segments include Commercial Restaurants, Business & Industry, Colleges & Universities, Primary & Secondary Schools and Health Care. Develop segment-specific marketing plans and promote products utilizing mass media, trade associations, and segment-oriented programs. Success is measured by increased penetration and enhanced product mix, along with improved profitability.
4. Promotion Planning and Development - Develop promotions that are consistent with the Brand’s image and the company’s strategic directions with measurable objectives. Promotion’s success is determined if growth or penetration hurdle rates are achieved, costs are within budget and materials are delivered on a timely basis.
5. Product Enhancement and New Product Introductions - Work with Product Development to create line extensions, product improvements, and new products. Develop and refine strategies that ensure successful product launches utilizing input from market research and Field Sales. Success is measured by products and support materials being introduced on time and achieving sales volume objectives.
6. Strategic Marketing Planning - Develop the strategic marketing plan and execute the tactical activities required to accelerate growth of the assigned products. Work with the Senior Communications Manager and the Advertising Agency on strategic positioning of existing products. Includes overseeing development of materials such as packaging, advertising, sell sheets.
Must maintain the highest standards of ethics and integrity while embodying the tenets of “What We Stand For” and “The Basic Principles”.
Other duties may be assigned.
Supervisory Responsibilities
This position may have direct supervisory responsibility for an Associate or an Assistant Marketing Manager.
Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Master's degree (M. A.) or equivalent; and four to ten years related experience and/or training; or equivalent combination of education and experience.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Computer Skills
To perform this job successfully, an individual should have knowledge of Internet software; Intermediate to advanced skills in Word, Excel and PowerPoint.
Certificates, Licenses, Registrations
None
Other Skills and Abilities
None
Other Qualifications
Travel 30% or more.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel and talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand; walk; reach with hands and arms and taste or smell. The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include color vision.
Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
Contact
Interested candidates should submit their resume to:
Kelly DeMorais
Basic American Foods
2999 Oak Road
Walnut Creek, CA 94597
Fax: 925-472-4314
Email: jobs@baf.com
Basic American Foods is an Equal Opportunity Employer!